The least glamorous pages on a therapist website do some of the most important work.
For Catherine's practice I set up a Notice of Privacy Practices based on the HHS model, a Privacy Policy and Terms of Service, Google Analytics, and a contact setup that asks people not to send health details by regular email.
A careful client notices this. It tells them their privacy matters before they ever book a session.
A stock photo of herbs in a wooden bowl tells a patient nothing about you.
A warm portrait, your consultation room and your own dispensary shelves tell them where they are going and who they will meet. For solo practitioners, that is half the trust.
Practitioners, do you have recent photos of yourself at work, or is that still on the to-do list?