I developed Saphiro’s visual identity as a brand focused on clarity, sophistication, and technology. The name concept refers to purity and precision, reflecting the proposal of creating intelligent and well-defined solutions. The identity was built around a minimalist visual system, using a vibrant green palette combined with dark blue tones to convey confidence and modernity. The SF Compact typeface was chosen for its high functionality, ensuring strong legibility in user interfaces (UI) and reinforcing the brand’s technological aesthetic.