Visual Identity & Social Media Concept Proposal – Café da Xénia

Developed a visual identity and social media concept proposal focused on translating the café’s atmosphere, values, and customer experience into a cohesive digital presence.

Project scope: • Conducted a brand audit and visual analysis of the business; • Defined a creative direction inspired by the café’s personality and ambiance; • Created social media post and story concepts; • Designed highlight cover suggestions and profile organization ideas; • Developed a visual system including color palette, typography, and content style; • Created presentation mockups using publicly available images; • Proposed a content strategy focused on storytelling, brand experience, and customer connection.

Objective: to strengthen brand perception, create a more recognizable visual identity, and communicate the unique experience of the café through social media.