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One of the most renowned Brazilian criminal lawyers, Antonio Diego da Costa, entrusted me with the redesign of the sales page for his mentorship, “Advocacy Formula.”
In this project, we reformulated and refined the visual identity of the old page and reinforced the Ruler and Outlaw archetypes, with the goal of professionalizing the product’s image and the perception of value that the lead has when reading the sales page.
The robe does the selling. He points at the line the faculty never taught, and the green button sits in that same black panel, so the offer and the proof are one object. The two empty guest slots next to Décio and Jordana keep the row from looking finished, which fits a mentorship that is still adding people.
The network for creativity
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