The goal of the project was to scale TikTok and Instagram growth by increasing followers, boosting engagement, and improving content performance through a strategic and data-driven approach. I developed a content strategy based on competitor analysis, industry trends, and brand positioning, implemented a consistent posting schedule, optimized content using performance analytics, and scaled viral content formats to maximize reach. After 6 months, we grew TikTok from 83.7K to 224K+ followers, increased monthly views from 95.5K to 470K+, and significantly boosted engagement by refining and replicating top-performing content strategies.