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Performance ads.
Built with insight, bold copy, and AI-generated visuals that serve the message, not the other way around.
Insight → Message → Visual.
AI helps execute. Strategy drives everything.
My best try in commercial creativity.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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When does a hand-drawn logo make sense for a brand?
In this case, a Barcelona-based creative studio founded by a team with decades of combined experience approached me wanting a hand-drawn identity that would feel unexpected for a team like them, a way to signal creativity and distinction.
They came with a strong concept: the sediment at the bottom of a wine glass. What stays after everything else fades. A nod to what good work leaves behind after years of experience.
The entire identity is built on hand-drawn illustration, so the logo needed to do something different. With so much personality already living in the visuals, we went for a logotype with weight and presence, something that could anchor the brand and communicate their expertise.
The hand is still there. Just in a different form.
Do you think hand-drawn elements are being used more as a trend than as an intentional choice?
Looks super cool! Love the craft behind every branded element, from type to illustration. I believe it makes the brand very strong and consistent
nunu — A Quiet Botanical Skincare World
🌿 Brand and art direction for nunu, a minimal botanical skincare brand built around green oils, soft rituals, clean ingredients, and calm visual storytelling.
great job
Wow..... I create a single 30-second, 16:9 cinematic transformation shot in 720p, using Seedance 2.5 setup for a room transformation video, designed for that satisfying before → process → after glow-up.
Amazing