Business owners often tell me they know they need to post on social media - but posting without a strategy is just noise. What I’ve learned working with small businesses is that the strategy has to go deeper than content. That’s why working with a Georgetown wine bar for the past five months has been such a rewarding experience. Before I came on, they weren’t doing much on the marketing front - but they had already built something special: a genuinely great customer experience and a loyal community. Adding social media and email marketing onto that foundation was a natural next step. In three months, we’ve sold out 98% of promoted events and doubled their wine club membership. I have capacity for 1 or 2 new clients this month. If you’re in hospitality and want to build a community that actually drives revenue, let's talk!