Payment Screen - Not every design decision needs to be loud.
Sometimes, a subtle shift in visual hierarchy is enough to guide people toward the right choice without forcing it.
For Analytical Investments, I designed the pricing experience so the journey from the $0 plan to the $5 premium plan felt intentional rather than persuasive. Through thoughtful UI, UX, visual cues, hierarchy, and product design principles, we helped users naturally recognize the added value of the premium offering, making the decision feel informed instead of influenced.