Brand Identity Showcase — Melt Ice Cream 🍦 Here's a branding project I recently designed for Melt, an ice cream brand built around happiness, indulgence, and playful experiences. The objective was to create a visual identity that instantly communicates fun while maintaining a clean, modern, and memorable look. Project Deliverables: • Logo Design • Brand Strategy & Values • Color Palette • Typography System • Packaging Design • Menu Card Design • Brand Applications (Cup, Tub, Bag, Sticker, Uniform) • Brand Identity Presentation The dripping logotype, refreshing mint-and-orange palette, and playful packaging work together to create a brand that feels vibrant, inviting, and instantly recognizable. Every branding project is an opportunity to tell a story—and this one was all about turning simple moments into sweet memories. I'd love to hear your thoughts and feedback! hashtag#BrandIdentity hashtag#BrandDesign hashtag#PackagingDesign hashtag#GraphicDesigner hashtag#VisualIdentity hashtag#LogoDesign hashtag#CreativeBranding hashtag#FoodBranding hashtag#DesignPresentation hashtag#AdobeIllustrator hashtag#BrandStrategy hashtag#CreativeDirection hashtag#IceCreamBrand hashtag#PortfolioShowcase