Two Shopify Product Pages, Two Different Persuasion StrategiesTwo Shopify Product Pages, Two Different Persuasion Strategies
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Maximiliano Bustamante
• 2d
Two product pages. Same goal. Opposite bets.
A bets you already want the product. Photo, name, rating, price, done. Clean, calm, honest. The buy button waits one scroll down.
B bets you don't care yet. It opens with a person, a promise and four reasons, and puts the buy button on the first screen. The price shows up later, after you've been convinced.
Both are live stores I built on Shopify (Sebum skincare and Factores 2x2 supplements), captured on a phone on 3 Oct 2026.
Now picture someone who just tapped an Instagram ad and has never heard of either brand.
A or B? Vote in the comments. And if you'd steal one thing from the page you didn't pick, tell me what.
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