The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
One pattern I see repeatedly in growing businesses:
Cash pressure rarely starts with poor performance. It starts when decisions are made without real cash visibility.
Hiring feels risky.
Pricing feels uncomfortable.
Growth starts to feel forced instead of intentional.
The numbers exist — but they’re not structured to answer the questions founders are actually making decisions on.
Cash problems rarely appear overnight. They signal early — if someone is looking at the right structure.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
Founders are wired for speed. But reacting to every stray thought is not leading. It is just vibrating.
Reactivity is a leak.
When you "fix" things because you feel anxious, you are tampering. This creates team whiplash. Your systems never settle. Your team stops building for the future because they expect you to blow everything up by Tuesday.
This feels like control. It is actually just playing Whac-A-Mole.
Not every thought needs a response. Some need data. Some need a month of observation. Some just need you to go for a walk.
Scaling requires a steady hand.
Extremely accurate 👌
Constant reactive changes often introduce more instability than progress in growing systems.
Strong insight.
The most expensive decision ecommerce founders make isn't a bad hire or failed ad campaign.
It's deciding that "good enough" revenue is fine; without diagnosing what it's actually costing them.
Thesis: Stores don't fail loudly. They bleed quietly.
The cost of inaction isn't zero; it's just invisible.
The hidden math:
You're doing $75K/month.
• Conversion: 2.1% (feels average)
• Cart abandonment: 67% (feels normal)
• AOV: $52 (feels fine)
But what if:
• 35% of abandonment is fixable checkout friction
• Conversion could be 3.2% with proper structure
• AOV could be $67 with strategic product pages
The actual cost:
At 3.2% conversion with $67 AOV: $137K/month, not $75K.
That's $62K/month left on the table. $744K annually.
Not because you're failing. Because you never diagnosed what "normal" was costing you
Why this happen ↘
Really strong framing. “Not broken, bleeding quietly” is such a powerful psychological reframe — it shifts the conversation from blame → awareness. Subtle but very persuasive positioning.
While building eCommerce sites, I’ve noticed something interesting.
It’s rarely about adding more features.
It’s about removing friction.
Over time, a few patterns became clear:
• Users don’t read — they scan.
• Complicated checkout reduces conversions.
• Mobile experience matters more than desktop.
• Trust signals increase confidence.
• Performance impacts everything.
Every project reinforces the same lesson:
Simple, fast, and clear always wins.
Trending
maxearnings
The next frontier of payments is live on Contra. How are you maximizing revenue?
micrographics
Micrographics started as utility - barcodes, packaging, instruction labels. How would you use them?
aidesignflow
AI tools are redefining how designer work. What does your workflow look like?
aivideo
AI video tools are moving at warp speed. What tools are you using?
whennotai
As AI accelerates, creative judgment matters more. What part of your work stays human?