Fruitea — Turning a Summer Craving into a Brand

For this challenge, I created Fruitea—a fictional tropical iced tea brand inspired by a simple summer craving.

On a 40°C day, I was craving something cold, colorful, and refreshing. I don't live anywhere near a beach, so instead of chasing that feeling, I decided to create it.

The goal wasn't just to design an iced tea brand. I wanted to create something that would make people crave the drink before they even took the first sip.

Creative Direction I started by collecting inspiration on Pinterest before creating a quick vision board with ChatGPT to visualize the idea.

From there, I refined the concept into a clean, minimal identity where the drinks became the hero. Every decision—from the logo and flavors to the packaging and animations—was guided by one question:

"Does this make you want to reach for the drink?"

Using Envato Envato became the primary creative toolkit behind Fruitea.

I used: - ImageGen AI to create and refine the brand identity. - VideoGen AI to animate the drinks. - Stock footage to build the tropical atmosphere. - Music to reinforce the mood. - Canva to assemble the final campaign and workflow.

Human by Design

The most important part of this project wasn't generating images—it was making creative decisions.

Some of the biggest moments included: - Refining the logo until it felt playful instead of generic. - Reworking the drinks until they looked like refreshing iced tea instead of juice. - Spending the most time refining the strawberry flavor until its animation matched the realism and movement of the other drinks. - Keeping the packaging minimal so the drinks remained the hero. - Opening the promo with fresh ingredients before revealing each drink to build anticipation and help viewers imagine the flavor.

Those decisions couldn't be made with a single prompt. They came from continuously refining, rejecting, and improving the work until it matched the feeling I had imagined from the very beginning.

The Project Includes: - Brand Identity - Logo Design - Packaging Design - Three Signature Drink Concepts - Animated Product Visuals - Promotional Campaign - Workflow & Creative Process

Created using Envato

Envato tools used: - ImageGen AI - VideoGen AI - Stock Footage - Music

I couldn't have that perfect tropical drink...

...so I created it. Instagram: https://www.instagram.com/nirvanadigitals.1/p/Da3LkFFDG1V/ Youtube: https://youtu.be/S9HpFx3-ZaU X: https://x.com/Appleginger1234/status/2077815195750265145?s=20 LinkedIn: https://www.linkedin.com/posts/aqsaa-khalid_envatochallenge-humanbydesign-creative-ugcPost-7483578124627070976-WqQv/?utm_source=share&utm_medium=member_desktop&rcm=ACoAAEZi-pAB9ZlLL_xc_QCxLVaiZEUfqV09kuo

@envato

#EnvatoChallenge #HumanByDesign #Creative

Which one are you grabbing first?

🍓 Strawberry Lemon

🥭 Mango Passionfruit

🫐 Blueberry

My creative studio, DoGoodBiz, recently completed this rebrand + website design project for Carly Puch, UNWIND Movement & Media 🚀

Project: Brand identity + website design

Site: unwindmovementmedia.com

Carly Puch teaches accessible yoga, hosts a podcast and zine club, and writes about climate, culture, and collective liberation from Northern Minnesota. Her work sits at the intersection of movement and media, where rest and resistance are held together.

"Working with Natalie is like working with your bestie that's a super talented graphic designer. She was approachable and professional."

The finished site carries UNWIND's full range: yoga and mindfulness classes in Northern Minnesota, a podcast and zine club, and writing that moves between rest and resistance without flattening either one. Carly is most excited about the overall feel of the site, and specifically the Work With Me page.

Since launch, the shift has shown up in more than the site itself:

"Greater confidence in sharing not only my website but also what I do. Easier to explain and share my offerings. The business branding is now caught up to where I am. Before this project, I felt embarrassed by my website. After this project, I feel like sharing it with everyone."

Good job