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Olá permita-me apresentar o koru
Sobre o personagem: Koru é uma pequena criatura feita de tinta líquida e formas geométricas coloridas. Seu corpo muda de posição e expressão, mas nunca perde seus elementos principais: olhos grandes, um pincel que faz parte da cauda e uma estrela brilhante no peito.
Personalidade:Curioso, criativo, otimista e um pouco desastrado. Ele acredita que todo erro pode virar uma obra de arte.
Mundo do Koru: vive em "Chromia", uma cidade onde prédios, árvores e objetos são desenhados com pinceladas e formas vetoriais. Quanto mais criatividade existe, mais cores aparecem na cidade.
O que representa: A criatividade, a imaginação e a coragem de experimentar.
Identidade visual:
Nome: KORU
Cores: Azul elétrico, amarelo, Branco e preto
Estilo: Vetorial, moderno, formas simples, fácil de reconhecer em qualquer tamanho.
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Meet ECHO — a creative urban spirit and the face of ECHO, a New York platform for discovering hidden cultural events.
I created ECHO as more than a mascot. He is a humanoid spirit of the creative city: he notices what others miss in familiar places and leads people toward original experiences before they become obvious.
A private rooftop performance in New York. A basement theatre show. An emerging artist’s exhibition. A DJ set somewhere below the subway. ECHO already knows where to go.
He is creative, intelligent, challenging, and deeply intolerant of banality. He has his own attitude: sometimes impatient, sometimes slightly arrogant, always confident that he can see the city’s next cultural signal before everyone else.
For this project, I developed the entire ECHO world from the ground up: the original brand concept, the humanoid urban-spirit mascot, his personality and character sheet, the name, and the stylized condensed typography that became the foundation of the visual identity.
Recraft Explore was especially important in this process. It gave me a strong space to develop ECHO’s visual language, test the character across different applications, and turn one mascot idea into a complete and consistent creative world.
From there, I expanded ECHO into a full brand ecosystem: a city-discovery platform website, an exclusive secret-event invitation, merch, a sticker pack, posters, and short videos that reveal the mascot’s character in motion.
ECHO is not simply a character representing the brand. ECHO and the brand exist together: the platform helps people find the city’s hidden creative life, while the spirit gives that search its personality, perspective, and voice.
Thank you to the Recraft team and the Contra team for the opportunity and support. I loved watching the world of ECHO come alive. 🖤💜🩵
Impressive work!
Allow me to introduce Deadli. 🚀
A fictional productivity companion designed to transform deadlines into a calmer and more focused creative experience. Built as both a collectible mascot and the central character of a digital product, Deadli represents the idea that great work doesn’t need more pressure, just the right companion.
I hope Deadli earns a place in your memory long after you’ve finished viewing this project. 😊
✨Here is the link to my project
https://www.recraft.ai/project/6b62ad39-13f8-48c3-b4eb-cf9fe1f8e45d
😍 Looks fantastic. Could someone please let us know if we have to pay for the credits? didn't receive a response when I contacted the support staff. Which plan should we choose if I apply the promotion and it doesn't work? @Seva Shaposhnikov @Anna Veronika Dorogush kindly help for this
Zuri is a cheerful eco-hero on a mission to make the world cleaner and greener. Curious, brave, and kind, Zuri inspires everyone to take small actions that create a big difference.Personality: Optimistic • Curious • Brave • Kind
Role: Environmental Ambassador & Everyday Hero
2. Brand Applications:
01 POSTER: Features Zuri standing next to a green recycling bin, with bold clean text that reads "Small Steps Big Change".
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