COCA-COLA × FIFA World Cup — CONCEPT CAMPAIGN VISUAL

A Personal Concept Development Project •OVERVIEW A speculative ad concept imagining a Coca-Cola × FIFA World Cup activation visual with a hero image for out-of-home and social placement built around match-day energy. •CONCEPT & DIRECTION The Coca-Cola contour bottle and official match ball are staged at equal visual weight against a sunlit, packed stadium. A red-and-white ribbon motif, echoing the Coca-Cola wordmark as it sweeps across the frame to suggest motion and celebration, tying the brand to the excitement of the game rather than presenting it as a static product shot. •DESIGN RATIONALE Color: Red/white doubles as brand identity and natural "celebration" color, letting Coca-Cola feel native to the scene. Composition: Ball and bottle share equal focus, positioning the product as part of the moment, not the sole subject. Mood: Warm lighting and crowd depth create an aspirational feel suited to social ads or OOH. •PROCESS Concept ideation, mood direction, and compositional prompting developed independently, refined iteratively using AI image generation tools. •APPLICATION Hero visual for a World Cup activation campaign, social ads, stadium OOH, or landing page banner.