DockTail approached me with a fun idea: make us look nothing like what we do.
As strange as it sounds, I think this is one of the most exciting creative challenges. When branding a business, the primary objective is usually to communicate what it does. But what happens when you deliberately take that away?
After a few days of brainstorming, experimentation, and using Curative Intelligence, I arrived at these two concepts.
One is ALL CAPS, the other is all lowercase. Both carry the same personality, but express it through two entirely different approaches.
Happy to share a little piece of what I've been working on lately: Nexus.
Nexus is a concept for a network that moves money and data as fast as the internet moves information. Payments, tokenized assets, AI agents that pay for things on their own, apps that need privacy by default.
The full website is coming soon.
Motion Design without AI, what do you think?
This is a short self-promo video showcasing our approach to motion design and how I help brands present their products in a more engaging way.
It’s always a good reminder that we should invest in our own brands just as much as we do in our clients.