Clean 3D representation for an architecture studio.

Architecture firms with a long trajectory normally have to face this problem at some point: over the years, their projects have been represented by a variety of employees and freelancers, resulting in a portfolio where images lack a consistent visual language. The firm's style is not clearly defined, and clients browsing its website or social media don't know what to expect because project presentations have not followed a consistent aesthetic. Some clients won't mind, but in an era where image comes first -where people often check an architect's Instagram before looking at their website or portfolio- having a curated visual identity becomes increasingly important.

The firm wanted some of its projects -in which I also participated as a designer- to be represented in 3D in a clean, simple way, combining technical axonometric drawings with additional elements that complement the architectural design.

I explored different visual styles, and once we decided which one best suited our goals, I proceeded to represent the different types of projects in a cohesive and consistent way.

If another architect takes over my client's 3D visualizations in the future, they will immediately understand the visual language they are expected to follow and the kind of results the firm is looking for. At the same time, the studio leaders no longer need to spend time explaining what they want to see in a visualization, because putting into words what ultimately needs to be communicated visually is, most of the time, impossible.

This is an ongoing collaboration, so more projects will be published soon.