A high-converting seasonal campaign design suite created for a skincare brand’s Halloween promotional launch. The goal was to pair playful, eerie Halloween storytelling with clear direct-response marketing angles to drive festive campaign sales.

#Social Media Design Ad #Creative Design #Graphic Design Visual #Strategy Brand #Content Design

Ye le Jani: This Halloween suite is so clever Mayowa! Love how you balanced that playful eerie storytelling with direct-response. The pumpkin tic-tac-toe and "Reserve your sunscreen before they steal it" angle is genius - festive but still sales-focused. The purple + teal palette really pops too!

A few colour explorations from ARDA®.

I spent a bit of time experimenting with different colour combinations to see how they would change the overall feel of the site.

There were a few I really liked and considered taking further, but in the end I kept coming back to black and white. I felt it worked best with the imagery and typography, and ultimately suited the direction I wanted to take the project.

There is something satisfying about watching the same site change personality with each colour combination. The ARDA explorations look like a great exercise in that.