I initially had a completely different idea: to create a cinematic trailer. After around 40–50 AI generations, the results still weren't what I envisioned, so I decided to start over from scratch.
That decision led to EXTASIS, a conceptual luxury streetwear brand built around its...
For Lastrier, I am developing a creative content direction that goes beyond traditional product photography.
Stop motion and artificial intelligence become creative tools to explore movement, composition and storytelling while keeping the jewelry at the center of every visual.
The goal is not to use AI simply because we can.
It is about finding new ways to present the product, highlight its details and create a visual world that elevates the perception of the brand.
Because in luxury, showing the product is only part of the story.
The real work is creating desire around it.
Creative Direction · Stop Motion · AI Visuals · Luxury Content