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Loved the black theme
I initially had a completely different idea: to create a cinematic trailer. After around 40–50 AI generations, the results still weren't what I envisioned, so I decided to start over from scratch.
That decision led to EXTASIS, a conceptual luxury streetwear brand built around its...
The network for creativity
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AI built the foundation. Human instinct built the brand. 🏛️✨
Reposting my submission for the #envatochallenge: a complete luxury visual identity and promo for House of Racky.
As a brand designer and video editor, I used @envato as my primary toolkit to explore what happens when AI speed meets human taste.
The "Human by Design" Pivot:
While AI generated the initial abstract shapes, the raw output lacked soul, structural balance, and usable typography. I stepped in as the director—stripping out the cold machine layout, manually rebuilding the geometric logo grid in Illustrator, and pairing it with a high-prestige typography system to create real emotional connection.
From there, I brought the identity to life using Envato Elements for cinematic stock B-roll, realistic mockups, and layered sound design.
AI is the spark, but human taste is the fire. 🔥
@envato @envatotuts
#envatochallenge #humanbydesign #houseofracky #brandidentity #videoediting #logodesign #motiongraphics #graphicdesign
Envato AI gave me a house. It took human instinct to turn it into a home.
For the #envatochallenge, I wanted to put the "Human by Design" philosophy to the test by creating a complete premium brand identity for House of Racky.
My goal was to use Envato’s creative toolkit to push...
Looks great ✨
Envato AI gave me a house. It took human instinct to turn it into a home.
For the #envatochallenge, I wanted to put the "Human by Design" philosophy to the test by creating a complete premium brand identity for House of Racky.
My goal was to use Envato’s creative toolkit to push...
Congratulations 👏 🎉
WELP.
The dragon I created for the Envato challenge has officially hijacked my life. He walks across my desk now. He hovers over my shoulder while I edit. He has opinions.
Jokes aside, I liked this project too much to stop, so I made a making-of of my making-of. 🐉
My original submission: https://contra.com/community/Jq5wk2ht-candle-and-crumb-some-cakes-come
I would appreciate any honest feedback, and a like if you like the little guy.
Candle & Crumb, "Some cakes come with dragons."
For this challenge, I made a 24-second ad for a bakery that doesn't exist. A completely ordinary family...