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Most Shopify stores do not lose sales on the product page, they lose them at checkout. Every extra field, every forced account signup, every surprise shipping fee at the last step gives the buyer one more reason to leave. I always audit checkout in this order: guest checkout on, shipping cost shown early, and only the fields that are truly needed. One store I reviewed cut its checkout steps from five to two and the abandoned carts dropped straight away. When did you last complete a test purchase on your own store, start to finish? #Shopify #Ecommerce #ConversionRate
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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