Lead Design for 'All In' Inclusive Initiative: Identity & AnimationLead Design for 'All In' Inclusive Initiative: Identity & Animation
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Darius Andrew
• May 28
LCP | "All In" Inclusive Design Launch
Overview: As the Lead Designer, I spearheaded the visual identity and animation for LCP’s "All In" internal initiative. This project required translating a complex internal scheme into an engaging, 40-second motion piece designed to drive employee adoption and understanding of inclusive design principles.
The Process: I worked directly with key stakeholders to define project goals before developing the end-to-end creative - from initial style-frames and storyboards to custom asset creation.
Execution: Every element was custom-built in Illustrator and brought to life in After Effects, ensuring a fluid, high-energy pace that maintained viewer engagement throughout the internal launch.
Art DirectionMotion DesignAdobe After EffectsAdobe AuditionAdobe Illustrator
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Picto Design Studio
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• 2d
Outstanding work🔥👏👏
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