Your email can look perfect and still end up in the wrong place. 📩 I’ve recently completed Email...Your email can look perfect and still end up in the wrong place. 📩 I’ve recently completed Email...
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YEVHENII's avatar
YEVHENII MASLOV
• 13h
Your email can look perfect and still end up in the wrong place. 📩
I’ve recently completed Email Authentication Fundamentals, and it reinforced something that’s easy to overlook when working on email campaigns:
Good email development isn’t only about how the template looks.
SPF, DKIM, DMARC and authentication can have a huge impact on email trust and deliverability.
As an email developer, I find it especially useful to understand what happens beyond the HTML.
How often do you actually check email authentication when working on a new domain or client project?
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Diego's avatar
Diego Sánchez
• 8h
Honestly, as a designer I almost never think about SPF or DKIM until a client mentions their emails are landing in spam, then it's a scramble. Sounds like something that should be part of the handoff checklist from the start. Did that lesson come from a real project going sideways, or just the course itself?
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