This was one of my first major UX projects in brand design — Whot Africa (2023). Looking back, th...This was one of my first major UX projects in brand design — Whot Africa (2023). Looking back, th...
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Leonard Adams
• Oct 24
This was one of my first major UX projects in brand design — Whot Africa (2023).
Looking back, there’s a lot I’d improve today, but I’m proud of what it became.
What started as a small redesign project turned into a product that grew from 150k to over 500k users, redefining how an iconic African game could live in the digital space.
For me, Whot Africa wasn’t just about visuals — it was about building cultural identity into experience.
Product DesignuxFigma
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