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Creative direction + production editing for UFC Ignite's premium product launch campaign (January 2026). Led concept development and edited raw footage into polished, high-production-quality content designed to build brand awareness and launch vibes across platforms. Managed the entire post-production workflow to ensure every frame reflected the brand's premium positioning.
Client engagement: August 2025 – May 2026. Campaign successfully positioned the product for market entry; the client brought social strategy in-house following launch success.
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Nothing rots in salt.
So I put a skincare brand in a salt flat and let it crystallize. Name, mark, palette, campaign, packaging. One idea, zero moodboards.
HALITE. Case study live soon.
Salt as the core idea is clever. It says preservation, purity and texture in one move, which is exactly what skincare is trying to say. Curious how the crystal motif holds up at small sizes, like a cap or a sachet. Looking forward to the full case.
Every villain has a moment where the old version of them dies.
Created with Seedance 2.5
Smooth transition
Short form video editing for meta ads
Use for- Meta ads
Type- Talking head
Ratio- 9;16
Client- USA
The highlighted word in the captions keeps the eye moving on a talking head, nice touch. Do you build a pattern break into the first 3 seconds, or let the hook carry it?