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Project Overview
Stri-dent Always Corporation needed a clear and credible way to present its HR, organizational development, and executive advisory capabilities to business leaders.
The project focused on transforming broad professional expertise into a cohesive advisory brand with clear services, stronger messaging, and a defined client experience.
The Challenge
The business had expertise across human resources, operations, organizational development, leadership support, and workforce strategy, but the value proposition needed to be simplified for prospective clients.
The goal was to create a brand that communicated strategic value rather than appearing limited to traditional HR administration.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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New on Contra 👋
A collection of logo & branding projects I’ve worked on — built around clarity, strategy, and timeless visual identities.
I’m here to connect with new people, discover exciting brands, and share more of my work.
If you’re building a brand or simply love good design, let’s connect. ✦
More work → spgmarks.com
Welcome to Contra!!
I just finalised a brand evolution and website migration for Virtuoso.
500+ CMS items and 150+ static pages moved from Webflow to Framer.
Alongside that, I helped shape the brand across web, campaigns, product and motion.
The impact:
• Helped shift 80% outbound to 80% inbound
• Built a clearer and more consistent brand presence
• Made a complex AI product easier to understand, trust and buy
I’ve been working with Virtuoso as their design partner on a monthly retainer, helping the brand evolve as the company grows.
500+ CMS items is not a small migration, that's the kind of project that eats weeks just in QA. What almost went wrong during the Webflow to Framer move?