Crafting Organic Wellness Brand Identity for Yoga & MindfulnessCrafting Organic Wellness Brand Identity for Yoga & Mindfulness
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The Challenge: To create a calm and modern visual identity for a wellness brand focused on yoga and mindfulness. The brand needed to feel organic, trustworthy, and balanced.
The Solution: I developed a unique logo inspired by the Yin–Yang symbol, integrated with a natural floral element to represent harmony and connection with nature.
Key Deliverables: • Holistic Logo Design (Vector files) • Cohesive Instagram Grid System & Post Templates • Marketing Banners
Tools used: Figma, Adobe Illustrator.
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