Some weeks ago, I was hired by the co-founder of ABZE, to help expand their visual identity by creating authentic on-brand African motifs and patterns that could be used across social media and their website I started with a discovery meeting, and of course we agreed to ditch the cliché icons most African brands use, I had to study a lot about what makes a motif look African, every element, every shape, every stroke tells the African story. Here are some of the motifs in play what do you think? #thenewcontra