Your Hero Section Has One Job: Be Clear.

You don’t need huge headlines or long explanations. You need the right image + short headline + clear offer.

For the first version, we worked on the branding, the image and the copy together, so at first glance it’s clear: this is a makeup course, and here’s what you’ll get.

The second version is still beautiful and still feels like beauty. But what are you actually getting? A makeup course? Products? A store? That’s the problem with a Hero that looks good but isn’t thought through.

Your first screen doesn’t need to say everything. It just needs to say the right thing.

The contrast between the two hero concepts is subtle, but the shift in headline really changes how the beauty brand positions itself.

How can branding make people feel part of a community?

When working on Strawberry Health, we explored how visual identity could make women’s health feel more approachable and collective.

One of the ways was through supporting brand elements: stickers, badges and phrases that could live beyond the logo and become expressions of belonging.

These elements turned the identity into something people could interact with, share and make their own.

It’s a small detail, but I think it’s an important part of building brands around communities: the identity shouldn’t only identify the brand. It should give people something to identify with.

Love, love, love the colors. My mind goes: Rose Cream, Lime Mousse and Plum, hmmmm, which Plum... Plum Jelly. And of course, Strawberry Sorbet. Let me match the vibe using my delicious swatches 😊