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“A premium brand identity project featuring a custom logo, business cards, stationery, packaging, and branded assets designed with a modern luxury aesthetic.”
The identity feels cohesive across every application, and the restraint gives it a genuinely premium tone. I like that the luxury comes from consistency rather than decoration. Which application was the most challenging to keep visually aligned?
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A closer look at the Spektra logo I designed.
The mark fans out from a narrow point, while the wordmark leans forward. together, they give it a sense of movement without needing much detail.
There’s a lot of color in the wider identity, so the logo holds its own in plain white. Simple geometry with enough weight to stand up to everything around it.
This is fire, Daniel
The logo conveys the story
Logo & Brand Identity Concept
A modern logo concept designed for Current, using a flowing “C” symbol inspired by movement, waves, and continuous flow.
The layered blue and turquoise forms create a sense of motion, energy, and connectivity, while the clean wordmark gives the identity a professional and contemporary character.
The concept was developed with versatility in mind, allowing the logo to work across digital platforms, websites, social media, marketing materials, and branded assets.
Focus: Logo Design • Brand Identity • Visual Identity • Typography • Graphic Design
Style: Modern • Minimal • Fluid • Professional
Tools: Adobe Illustrator • Adobe Photoshop • Figma
#LogoDesign #BrandIdentity #BrandDesign #VisualIdentity #GraphicDesign #Typography #LogoConcept #ContraPortfolio
the starting point for a new brand for a modern AI tax platform.
instead of looking at AI, we looked backwards. old currencies, ledgers, classical architecture and centuries-old symbols of value.
sharing the final very soon ↓
Nice work