When your unique selling point is curated looks, the user's behaviour shifts from generic e-commerce, and the interface must follow. Problem: The current UI shows a list of products right below the look, which creates visual interruption and forces the user to engage in 4x uncertainty. This leads to Decision Fatigue and users buying only one item instead of the full set When prioritising the curation feature, individual product selection is 2nd second-order decision as they will only want to know details of the product they liked in the look. Suggested flow: Scroll : Immersive Aesthetic Escapism → Visual Trust → Identity Construction → Decision Trust → Decision Offloading BUT The Casm Here's still an issue with the suggested flow, the user is scrolling for vibe, mood, beauty. How did we lead them to purchase behaviour...