A self-initiated fall social concept for Topicals’ Like Butter moisturizer. I built the campaign ...A self-initiated fall social concept for Topicals’ Like Butter moisturizer. I built the campaign ...
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A self-initiated fall social concept for Topicals’ Like Butter moisturizer. I built the campaign around “Butter Weather,” turning fall hydration into an editorial, lifestyle-first social moment. From concept and creative direction to copy, design, and rollout strategy, the goal was simple: create something that felt like Topicals—not just content with their logo on it.
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