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A self-initiated fall social concept for Topicals’ Like Butter moisturizer. I built the campaign around “Butter Weather,” turning fall hydration into an editorial, lifestyle-first social moment. From concept and creative direction to copy, design, and rollout strategy, the goal was simple: create something that felt like Topicals—not just content with their logo on it.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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A collection of four experimental logo concepts for urban clothing brands. Each design explores a different visual direction through bold typography, custom lettering, symbolic elements, and contrasting color palettes. The concepts were created to express distinctive brand identities with a modern, edgy, and streetwear-inspired aesthetic.
It is interesting how each logo has its own personality while still feeling part of the same urban world. The custom lettering gives the collection much more character than standard streetwear marks. Which concept would you choose to develop into a full identity?
AI & Tech YouTube Thumbnail - Designed for Maximum Views
I designed this thumbnail for an AI / Tech YouTube channel to compete with big channels like Think Media, MrBeast-style tech, etc.
Design Strategy:
Futuristic look with neon blue, electric purple, and dark background for AI feeling
Huge bold text: "AI WILL REPLACE YOU?!" or "This AI is INSANE!" (Curiosity gap)
Shocked / excited facial expression + AI robot / ChatGPT logo visual
Glowing effects, arrows, and icons to make it pop in YouTube feed
Optimized for mobile - text readable even on small phone screen
Why it works: Tech viewers click on fear + curiosity + new technology. This design uses all 3.
Perfect for: AI channels, Tech reviews, ChatGPT tutorials, Make money with AI, Tech news
Tools: Canva Pro, Photoshop, Adobe Photoshop, Illustrator
Skills: High-CTR Thumbnail Strategy, Tech Branding, YouTube Growth
Delivery: 24h delivery + 2 free revisions + Source file
I help AI & Tech YouTubers go from 0 to 100K views with thumbnails that the algorithm loves. Let's make your channel blow up!
The dark-background rule is the one I'd want numbers on before committing to it. A big share of the audience is browsing in dark mode, where a dark thumbnail sits against a dark UI and loses its outer edge entirely, whereas the yellow one here keeps its shape in both themes. Do...
Brand development and creative directing for Alàm Essential, a fragrance brand in Jakarta.
The direction feels refined and atmospheric without relying on the usual fragrance clichés. The consistency across the touchpoints makes Alàm feel like a complete world. Which part of the identity set the tone for the rest of the system?