Subtitles are structure, not decoration. Most editors break subtitle lines by rhythm or character...Subtitles are structure, not decoration. Most editors break subtitle lines by rhythm or character...
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Subtitles are structure, not decoration.
Most editors break subtitle lines by rhythm or character count. We break them by meaning. Each line has to be a unit of sense that survives on its own.
When a line break lands mid-thought, the viewer rereads. Rereading costs half a second. Half a second is the difference between a finished video and a swipe.
We learned this cutting founder reels at volume. Retention moved when the words did, not the effects.
Sevki's avatar
Really nice creative approach here!
Cavia's avatar
Thanks Sevki! I really appreciate your feedback 🙌
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