Founders ask: “Which stack should we use?” The better question: “How fast do we need to iterate a...Founders ask: “Which stack should we use?” The better question: “How fast do we need to iterate a...
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Founders ask: “Which stack should we use?”
The better question: “How fast do we need to iterate after launch?”
The right stack reduces future friction.
Nov 2023 I launched a design subscription. Around $2,500 a month, unlimited requests. Nobody signed up. Not one person.
So I cut the price. A 2 week trial for about $500 to $1,100. People finally said yes. 3 clients by the end of 2023, one of them took the trial 2-3 times in a row.
And it got worse. Less money, way more work. Every message was "one more small change". I worked all day and still wasn't making enough. By December I was burned out.
So I tried something different. I made one Framer template. Took me almost 2 months to build.
First month it made $134. Small money, but no calls, no revisions, and it sold while I slept.
If you run a startup, what was the moment you almost quit?
Literally, it is.
Especially when you don’t have a plan before starting.
A plan that tells you:
What your main product or service is
Who your main audience is (who is going to buy)
What problem your product solves for them
What the market value of your product is
What the updated version of it looks like
You can’t sell an idea that worked years ago, because now people have new methods.
The hardest and most important part is how to sell and how to market (branding).
These are the questions that give you a reason to scale.
If you have a startup and no idea about these questions:
Sit down and write the answers.
Before hiring employees and outsourcing.
You need to understand what you are actually doing.