🧩 Customer Performance Dashboard – Power BI Project

This interactive Power BI dashboard offers a detailed view of customer demographics, buying behavior, and revenue segmentation across multiple countries. It helps businesses understand their audience better and make data-driven marketing decisions.

The dashboard shows a total of 18,484 customers with an average age of 44. The 31–40 age group leads in revenue generation with $77M, representing the most profitable customer segment.

Among six countries, the United States leads with 35.68% of customers without children, while Australia dominates among customers with children, contributing $39M in revenue.

It also reveals balanced gender-based spending—Female: $154.5M (50.3%), Male: $152.6M (49.7%)—and highlights key buyer types such as loyal, periodic, and VIP customers.

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