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Introduction a new branding project I did recently, sooo in love with it already.
Scarlet Society is a modern dessert brand built around chocolate-covered strawberries, reimagined as a premium and indulgent experience.
#brandingproject #brandconcept #packagingdesign #dessertbranding #brandidentitydesign 🍓
Thank you 💖💖
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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Enjoying the last day of the Easter weekend, and revisiting one of my favourite projects.
Here's how the brand identity for Compani, a pet-first café, started as a moodboard vs how it came to life.
Case study is live here.
Love the type and color treatment!
If a brand has been around long enough to earn trust, trendy design is usually the wrong move.
Trendy design is loud.
Legacy is already loud.
So for Dean Entertainment Group, the goal wasn’t “make it feel current.” It was to make it feel inevitable.
A focused visual system. Clean decisions. No extra decoration.
Because restraint is what makes a brand like this feel expensive.
brandingvisualidentitybranddesignerVisual DesignBrand DesignGraphic DesignAdobe IllustratorFigmaWebflow
The restraint here is the skill. Legacy brands need design that reinforces trust, not chases trends. This nails it.
Extremely honored to announce that I’ve been selected as a judge for AIGA’s Counterspace ‘26! 🏆
Counterspace has always been a vital platform for showcasing the power of design and visual communication. I’m looking forward to diving into the submissions and seeing how this year’s talent is pushing the boundaries of the craft.
Huge thanks to AIGA for the opportunity. Love seeing the great work by design students.
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