Designing a Clearer Press Placement Purchase WorkflowDesigning a Clearer Press Placement Purchase Workflow
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Press placement Workflow design
Most placement outlets have multiple options a user can choose from based on their goals. This causes a lot of confusion and churn when they go to buy.
Here's how we chose to solve it
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Timothy's avatar
Tackling confusion and churn at the buying step is exactly where design earns its money, Noah. Turning multiple placement options into goal-based choices instead of a wall of confusion feels like the right call.
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