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Creatives on Contra have earned over $150M and we are just getting started
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MIDDAY | Visual Identity System
The MIDDAY identity was designed to work hardest in the everyday touchpoints, from menus and receipts to signage and takeaway moments.
A compact colour palette, oversized typography and loose illustrated assets keep the brand recognisable while giving it enough flexibility to feel relaxed, playful and human.
A system made for real lunch breaks, not just polished mockups.
Last part before the case study on this personal project.
It may only exist in mockups for now, but the brand is ready whenever someone wants to make it real.
brandingbrandingassetsvisualidentityBrand DesignLogo DesignVisual DesignAdobe IllustratorAdobe PhotoshopFigma
This deserves more than just liking, this deserves to be featured! 🏆 The cohesive branding assets are perfect for translating into a premium website.
Tamer amazing work
tensorwave raised $350m from amd to be the ai cloud that isn't nvidia.
their homepage headline: "the cloud for the next gen of ai." nvidia could run that word for word.
the fix was already on the page. the subhead says "powered by amd instinct." that's the whole company, sitting in small text.
flip it: "the ai cloud built entirely on amd." same facts, best fact on top.
10 second test: if your competitor could run your headline unchanged, you wrote a category label.
The 10 second test is such a useful heuristic — I'm going to steal that for reviewing client headlines. It's wild how often "powered by X" ends up buried as a subhead when it's actually the whole differentiator. Do you run this test on your own portfolio copy too, or mostly for critique content like this?
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