Polaris® — Brand Showreel

Hey community, I’m excited to share one of my favorite projects: the branding for Polaris®, a global creative studio renowned for delivering personalized solutions that perfectly balance functionality and aesthetics for brands worldwide.

The logo is inspired by the Polaris star, one of the brightest in the night sky. By horizontally flipping the right side of the star and incorporating a cut circle, the design cleverly forms the letter “P”. This identity is enhanced by a sophisticated palette of purple and neutral tones, conveying modernity and a strong presence within the competitive design studio landscape. A clean, bold, and highly readable typography complements the symbol, establishing a visual language that feels modern, sleek, and futuristic.