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The network for creativity
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Creatives on Contra have earned over $150M and we are just getting started
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Bare Earth explores strength as a brand decision, not just a formula claim. Forest extracts, mineral clays, pine resins; translated into a restrained visual system.
Mockups by me, available soon
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Sharing a before and after of Vangwe.
Beyond the visual update, there was a deeper issue: the brand felt too broad, and that made it harder to connect with the fintech niche they were aiming for.
That’s why I like this kind of comparison.
Sometimes the before and after says everything about what a rebrand can do at the right moment.
Great! Love the idea of using the previous negative shape from the logo, and upscaling it into the new logomark 🙌
So good! Love the logo pacement on the last illustration, beautiful!
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