Cascade

Most brands ship video like it's expensive. One every two weeks, a long approval chain, four-figure cost per finished asset. The competitor next door is shipping daily and the maths feels impossible, until you look at what the workflow actually costs.

Cascade is the whole video pipeline as one system.

Topic in. Finished, captioned, posted video out. Script written in your voice from your positioning docs. Voice rendered against a cloned brand voice. Talking-head avatar lip-synced to the audio. Subtitles styled to your brand. B-roll, meme cuts, and music laid in. Posted directly to YouTube, TikTok, and Instagram with the right aspect ratio per platform. Five minutes of wall-clock time per finished video.

Daily branded video output without a video team

Consistent brand voice across every script, every video, forever

Per-platform aspect ratios and metadata handled automatically

Direct posting to YouTube, TikTok, and Instagram Reels

A pipeline you own, not a tool you rent

Marginal cost per finished video lands around £2 in API spend

Solo founders and creators with one face and ten distribution channels. Agencies producing for multiple brands without hiring more editors. B2B teams turning technical knowledge into shorts. SaaS and ecom brands whose content cadence is bottlenecked on editor capacity, not ideas.

A £4k/month video editor, a £15k agency retainer, or the calendar slot you don't have. Cascade delivers the same finished output, on schedule, every day.

End-to-end pipeline, live and shipping. The hard part isn't any single API call. It's the orchestration: failure handling at every stage, idempotent retries, graceful degradation when one provider rate-limits, and consistent brand voice across thousands of outputs. Cascade ships finished videos rather than a half-baked pipeline.