SAKTU & MATUK — Retail Standee Design & Brand Activation Project Overview

Designed two promotional standees for SAKTU and MATUK, food brands bringing traditional Indian nutrition into contemporary consumer lifestyles.

The objective was to create high-impact, large-format promotional visuals that communicate each brand's product offering, reinforce brand recognition, and attract attention in retail and promotional environments.

Creative Direction

The two standees use distinct visual approaches tailored to each brand's identity and product positioning.

SAKTU — Rooted in Heritage. Made for Today.

The SAKTU standee highlights traditional, hand stone-ground Chana Sattu through warm earthy tones, heritage-inspired graphics, product packaging, and lifestyle-led imagery. The composition emphasizes the brand's roots in Indian nutrition while presenting the product in a modern, approachable way.

MATUK — Refreshing Nutrition in Every Bite

The MATUK standee takes a bold, energetic approach with a vibrant green palette, oversized typography, dynamic radial patterns, and prominent product visuals. The composition showcases the Makhana snack range while creating a contemporary, attention-grabbing presence suited to a retail display.

My Role

Visual Designer | Art Direction | Retail Marketing Design

My responsibilities included:

Creative and visual direction for both standees

Large-format layout and composition

Typography and visual hierarchy

Product packaging presentation

Brand messaging and promotional communication

Integration of product benefits, QR codes, and contact details

Maintaining brand consistency while differentiating the two visual identities

Design Approach

The goal was to make each standee immediately recognizable and easy to scan from a distance. SAKTU uses a heritage-led, natural aesthetic to communicate authenticity, while MATUK uses bold color, expressive typography, and energetic compositions to communicate a modern snack experience.

Together, the designs demonstrate how a shared brand family can maintain a cohesive commercial presence while giving individual product brands their own visual character.

Deliverables

1 SAKTU promotional standee

1 MATUK promotional standee

Large-format print design artwork