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Full power, one pull
A metal throttle glides through four detents as amber indicators and the power readout respond. Change the logo, headline, level names and accent color to adapt the same animation for performance products, audio gear or software controls.
SVGator template — Brand A: https://app.svgator.com/editor#/e7bf8ec6b99b48049809aac49d91f1b5
Brand B: https://app.svgator.com/editor#/c63ad677c7864a2faa07e323191342a9
Instagram: https://www.instagram.com/reel/Dee00MOKUpO/
Portfolio: https://leesgraphics.com/
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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For brand identity, I like to show mockups to test of the identity system: the logo, pattern, and color palette all needed to work at a much larger scale without feeling overdesigned.
That’s where a flexible brand system really starts to prove itself.
Powerful greenish look 👌
One of my first identity projects from 2021. 🥹
SVNT was a skincare brand built around inclusivity, accessibility, and shaping the future of beauty. My goal was to reflect that through a futuristic but clean visual identity, keeping the system modern and simple while giving the brand room to celebrate individuality.
Looking back at this project four years later, it’s interesting to see what decisions still feel relevant to me today.
Do you ever revisit your early work and realize your design instincts were already there?
Curious - how did you approach making futuristic not feel cold, to keep the inclusivity/accessibility warm? The balance here is really nice.
A little preview of something I’m working on.
These embroidered patches are a small part of a much larger brand system, but details like this matter. The challenge is making sure the identity still feels distinct and intentional when it moves from screen to something physical you can hold in your hand.
That’s where a strong brand system starts begins to prove itself. More soon :)
