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For Volume 4 of Geen Idee Mag, we developed a bold editorial system built around the theme Electricity. We created a flexible visual language designed to hold diverse voices while maintaining clarity and consistency. A charged, community-driven magazine built to connect stories and amplify creative expression.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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A few mascotte tests that sadly will never see the light of day. Client decided to stick to "normal" branding. 😭
It is certainly their loss! This would've been such a memorable mark. Love it :D
Is minimalist design actually simple, or just harder to get right?
Across all my skincare packaging projects, the approach is the same. Minimal does not mean empty. It means every detail works twice as hard. Constraints are what make the design work.
Most of the work happens in what you barely notice. Adjusting typography so it feels editorial, not generic. Letting spacing create hierarchy and make reading effortless. Removing anything that does not serve the product. If it is decorative, bye. 👋🏼
When everything is reduced, every decision becomes visible. There is nowhere to hide.
What is the first thing you remove to make a design feel cleaner?
Minimalist done right is actually the hardest skill. Everything here earns its place on the label
At illotv, we just launched a new newsletter → dillo — say it! 🔷🟩🟡🔺 It’s where we put all the things that never make it into the work we share:
→ thoughts
→ methods
→ half-finished ideas
Less polished and slightly unfiltered.
I worked on this one end-to-end → idea, motion, design (so yes, I’ve been living inside it for a while)
It’s out ✷ subscribe on https://illo.tv/newsletter
This animation is so hypnotic that it has made me want to subscribe to the newsletter! 🌀 Love the color palette and everything ❤️🔥
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