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Sunlit Mediterranean — Editorial Moodboard
A warm, sophisticated summer moodboard inspired by Mediterranean lifestyle, golden-hour light, effortless fashion, and sun-kissed coastal aesthetics.
The visual direction combines terracotta, peach, amber, cream, and warm orange tones with natural textures, soft shadows, citrus details, and relaxed editorial styling.
This moodboard explores:
Warm summer color palettes
Mediterranean-inspired interiors and architecture
Resort and lifestyle fashion
Golden-hour photography
Beauty and fragrance aesthetics
Coastal luxury and slow-summer living
The overall direction is designed to feel elegant, vibrant, feminine, relaxed, and editorial while maintaining a cohesive visual identity.
Creative Direction: Sun-drenched Mediterranean / Modern Summer Luxe
Mood: Warm • Elegant • Playful • Sophisticated • Effortless
Nice work
Thank you..
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Haven’t posted much over the past couple of months, so here are a few highlights from July and August.
3 client projects.
2 redesigns (positioning, website, and brand)
1 full engagement for a Series A company + strategy & website for a seed stage
Every project this year has been better than the last one in pretty much every way
Also, 1/3 projects now comes with a skill .md on top of the usual design tokens and guidelines. We’ve started building custom design agents when it makes sense.
Every team is building with AI and wants to design with AI as well. But to do that well, you need a strong foundation first.
This week I’m wrapping up the agency website redesign and updating the service packages.
A lot more to share very soon.
The skill .md alongside the design tokens is a smart move. What does that file actually cover, is it more about brand voice and constraints, or does it get into specific component logic too?