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A cohesive visual identity created for a modern fitness center, combining clean graphic elements with a strong and energetic aesthetic.
From custom caps and membership cards to branded details, every element was designed to create a consistent and recognizable experience.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Motion is a way to take something complex and give it rhythm, structure, and meaning.
That’s where I believe motion design makes the difference: not by adding movement to every frame, but by knowing what to show, what to leave out, and where to guide the viewer next.
Because when the story is clear, the product has a better chance to be understood.💭
Knowing what to leave out is the hardest part to explain to a client who wants everything moving at once. Do you talk them down from that up front, or just let a restrained first draft make the case on its own?
A visual identity rooted in Indian craft, reimagined for a contemporary audience.
Zarira is a fashion brand concept exploring the balance between traditional Indian aesthetics and a more modern, understated visual language.
For the identity, I wanted to move away from the overly ornate visual language often associated with Indian fashion brands and create something that felt refined, expressive and distinctly Indian without being literal.
I explored:
— Art direction
— Visual identity
— Typography
— Packaging
— Brand applications
The result is a brand world that feels rooted in tradition, but designed for the present.
Would love to hear what you think ↓
#BrandIdentity #BrandDesign #FashionBrand #VisualIdentity
OOZY is a contemporary cookie brand built around one simple idea: good cookies should get a little messy.
Think warm, soft centres, melted chocolate, chunky textures and unapologetically indulgent flavours.
I’m exploring two directions for the wordmark, which one feels more OOZY? 👀
13 voted
59%
9 voted
41%
22 votes
Closed
Option 2 is giving me more of an icecream brand look.