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We didn't build an electrician's website. We built a lead-generation system.
Most service-business websites end at:
Visitor → Contact Form → Email
For this project, we built the website as the front door of an automated lead pipeline.
The system is designed around paid acquisition, particularly Meta Ads, with dedicated landing pages and lead forms built to capture and qualify potential customers.
Once a lead comes in, the workflow continues automatically.
Meta Ad → Landing Page → Lead Form → Automation → Quote → Availability → Customer Follow-up
The automation can:
→ Process incoming leads
→ Prepare quotes automatically
→ Check service availability
→ Guide customers through the next step
→ Send relevant codes and information by email
→ Keep the customer moving through the conversion process
The business owner also gets an operational dashboard showing what is happening across the funnel — giving them visibility into incoming leads, conversions, activity, and where the business is going.
So the website isn't really the product.
It's one part of a system connecting:
Marketing → Lead Capture → Qualification → Quoting → Availability → Follow-up → Conversion → Analytics
The goal was simple: turn paid traffic into a measurable, partially automated sales process instead of sending every lead into a manual inbox.
Key capabilities
Dedicated Landing Pages — Campaign-specific pages designed around lead conversion.
Meta Ads Lead Capture — Forms and flows designed specifically for paid acquisition campaigns.
Lead Management — Centralized handling of incoming customer enquiries.
Automated Quoting — Prepare quote information automatically based on submitted requirements.
Availability Checking — Determine availability as part of the lead workflow.
Customer Guidance — Automatically guide prospects through the next step.
Email Automation — Send quotes, codes, instructions, and relevant information automatically.
Lead Funnel Automation — Connect multiple steps of the customer journey into one workflow.
Business Analytics — Give the owner visibility into lead activity and business performance.
Conversion Tracking — Understand what is happening after a lead enters the funnel.
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🤍 B — Bright & Minimal
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Both are strong. I lean towards the dark version, because the orange accent on the italic "guess." pops and the profile portrait gives it a more editorial, confident feel. The navy one reads a bit more corporate, which could suit a more conservative audience. Nice exploration!