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E-commerce Performance Marketing & Meta Ads
Managed and optimized Meta advertising campaigns for an e-commerce brand, focusing on increasing online sales and improving return on ad spend.
I worked across campaign setup, audience targeting, creative testing, budget optimization, retargeting, and performance analysis.
The project focused on turning paid traffic into measurable sales while continuously improving campaign efficiency based on ROAS, CPA, CTR, CPC, and conversion data.
Facebook Ads ManagementInstagram CreationMeta Ads ExpertFacebook Business ManagerFacebook PixelInstagram Ads
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Logistics Social Media Branding & Ad Design – B2B Brand Design
In the competitive B2B SaaS and supply chain landscape, having reliable technology isn't enough—you need a trusted, enterprise-grade brand presence that communicates security, speed, and efficiency at first glance.
We designed this comprehensive Social Media Branding & Paid Ad Campaign for Nexora (Supply Chain Management Platform). Built for Logistics SaaS founders, FreightTech platforms, 3PL providers, and B2B supply chain startups, this visual system translates complex enterprise software into high-impact social media creatives, Facebook cover banners, and performance-driven Instagram ads.
The Problem We Solved
B2B logistics software often struggles with generic, clinical branding that fails to stand out on crowded social feeds. Outdated marketing visual assets fail to convey modern technological innovation, making customer acquisition through paid social campaigns expensive and low-converting.
This strategy combines bold 3D brand identity assets, high-contrast industrial photography (cargo ships, warehouses, semi-trucks), and punchy value-prop messaging ("Track. Manage. Deliver." and "Transforming Supply Chain Operations") to maximize ad click-through rates (CTR) and inbound enterprise lead quality.
Key Features & Branding Highlights
3D Brand Mark Visuals: Dynamic, multi-layered 3D logo iconography giving the brand a modern, high-tech SaaS feel across social media feeds.
Performance-Driven Social Ad Carousels: Optimized Instagram ad layouts highlighting core software benefits, high engagement metrics, and clear brand placement.
Cohesive Multi-Platform Presence: Custom-designed corporate Facebook banner headers showcasing fleet operations paired with official verification styling to build instant authority.
Industrial Imagery Strategy: Strategic blend of logistics photography (container shipping, modern warehousing, heavy transport) styled with corporate orange and dark navy color palettes.
Building a Supply Chain, Logistics, or B2B SaaS Platform?
Whether you're an ambitious founder launching a freight dispatch platform, scaling a fleet management tool, or building next-generation supply chain visibility software, we craft strategic brand identities and social marketing assets that drive investor interest and enterprise customer growth.
Built and managed a Meta Ads campaign for a SaaS platform, including campaign structure, audience targeting, creative setup, conversion tracking, Pixel/CAPI verification, launch QA, and ongoing performance optimization.
I independently developed this Sales Enablement strategy as a concept to identify opportunities to improve revenue alignment across Marketing, Sales, and Product. The proposal focused on creating a shared lead-management SLA, improving sales velocity, building a buyer-focused content strategy, establishing a centralized enablement hub, and creating stronger Sales–Marketing feedback loops. I also incorporated buyer personas, Jobs-to-Be-Done, sales enablement workflows, and a 30/60/90-day execution roadmap. This was not formally implemented by the company; it was a strategic proposal demonstrating how I approach complex business challenges, identify revenue opportunities, and translate ideas into actionable frameworks.
Love how clear and thoughtful these are. Great work!