New on Contra, not new to design.

I draw logos by hand, then build everything around them: the brand, the website, the store. Lately I also make product films and ads with AI.

Recent work: an RY monogram and site for a Koreatown law firm, a winged W for a defense firm, and my family's golf eyewear brand, from the mascot to Shopify.

Starting a brand, or have one that doesn't feel like you yet? Show me what you're building.

The logo-led system reads tight because the wordmark sits clean in the negative space instead of fighting the emblem — when a brand has that kind of restraint, the Shopify store usually carries the same hierarchy into the product grid and checkout without inventing new rules....

What if your favorite skincare brand got a Halloween makeover? 🕷️

For this little experiment, I’m giving The Ordinary a 𝔤𝔬𝔱𝔥 alter ego.

The challenge was keeping the things that make the brand instantly recognizable: its straightforward logo and typographic editorial layout, clinical packaging, and no-nonsense aesthetic.

Instead of turning it into a completely different brand, I wanted to push those same elements into darker territory with 𝔢𝔢𝔯𝔦𝔢 tones🕸️ , gothic details, and a more mysterious product presentation.

Even in costume, you should know exactly who you're looking at.

Which brand would you love to see get a Halloween makeover next? 👻

Keeping the logo untouched and only changing the mood works really well. Glossier next?