I wanted to see how far Al content creation could go — so 1 built a fully Al-generated "behind-th...I wanted to see how far Al content creation could go — so 1 built a fully Al-generated "behind-th...
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I wanted to see how far Al content creation could go — so 1 built a fully Al-generated "behind-the-scenes" fashion video from scratch. No camera, no studio, no real photoshoot. Just prompts.
The concept: a fake backstage of a bag brand photoshoot — makeup touch-ups, the model trying on the bag, the actual
"shoot" moment with flash and photographer, and even a candid shot of the photos being reviewed on a camera screen.
The real challenge wasn't generating one nice image - it was keeping the same model's face, hairstyle, and makeup consistent across a dozen different shots and camera angles, while making the motion feel human and candid rather than robotic.
Tools used: Nano Banana Pro for image generation and consistency, Seedance for cinematic motion and animation.
This is where I think Al content is heading — not replacing photography, but creating entirely new formats that never needed a camera in the first place.
I designed these editorial-inspired layouts as part of an exploration for a fictional photography and fashion magazine
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This began as raw footage of a founder on a tennis court, talking through the toss.
I cut it down to 38 seconds, fixed the pacing, added captions and kept their voice. The goal with founder videos isn’t to make them look like an ad. It’s to make them sound like themselves, only tighter.
The point they make: if the setup isn’t right, you don’t force the swing. Good execution starts with judgment, not action.
Founders, what’s stopping you from posting more video?
Great beauty campaigns don't just showcase products; they create an experience.
For this Umberto Giannini project, I focused on product presentation, smooth transitions, and engaging visuals to bring the haircare collection to life.
What makes a beauty product video stand out to you: the editing, visuals, or product presentation?