Some food brands play it safe. Norii was designed to do the opposite.

Bold red, warm yellow, a wavy wordmark that moves like noodles in a bowl, and a brand voice confident enough to put "the good kind of mess" on a loyalty card. Every touchpoint chopstick sleeves, takeaway bags, hanging signage, and sticker collateral is built to feel like the same world from street level to tabletop.

"Your 8th's on the house." Even the reward mechanic has personality.

This is restaurant branding that works as hard outside the door as it does inside it.

Does this make you want to find the nearest Norii? 👇

Tools: Illustrator · Figma

#FoodBranding #BrandIdentity #PackagingDesign #LogoDesign #RestaurantBranding #ContraFreelance

Impressive Work

As Lead Brand Designer at Case Study Brands, I led the brand identity for Point Quest Group, an education organization. Starting with positioning and brand strategy, I translated the organisation’s goals into a cohesive visual identity designed to resonate with both school leaders and families. The final identity system balances credibility with warmth while providing a scalable foundation for future growth.

Great Work