Arqh — Pitch Deck Design AI-native road freight platform · Brand-driven sales deck I designed an ...Arqh — Pitch Deck Design AI-native road freight platform · Brand-driven sales deck I designed an ...
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Pedro Costa
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Arqh — Pitch Deck Design AI-native road freight platform · Brand-driven sales deck
I designed an 11-slide sales pitch deck for Arqh, an AI-native logistics startup, translating their brand into a presentation system built to close deals with enterprise freight operators.
Built a cohesive visual system from the brand's core elements — a warm-yellow accent, near-black ink, and off-white grounds — balancing high-contrast confidence with the restraint an enterprise B2B audience expects.
Established a clear typographic hierarchy pairing a bold, wide geometric sans for headlines with a clean modern sans for body copy, giving the deck a technical, precise voice consistent with an "AI-native" brand.
Designed a modular layout system with a consistent grid, section markers, and rhythm — alternating dark and light slides to pace the narrative and signal transitions between problem, solution, and proof.
Structured the story arc from problem → solution → product → differentiation → close, shaping raw product messaging into a persuasive, presentation-ready flow.
Created reusable content patterns — comparison layouts, stepped process diagrams, metric callouts, and card grids — so the deck stays visually consistent while handling very different content types.
Integrated the brand wordmark and built the deck for real-world use: presenter-ready, with speaker notes and a placeholder system for live product imagery.
AI AutomationPitch Deck DesignerUI DesignClaudeGammaGoogle Slides
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