Day 6 of 60-days-collecting-awesome-motion-design-references I am gathering cool references for my own work as a Motion Designer. I found this one while navigating Vimeo. Made by the team at illo.tv I love this one because it shows that even a line can work as a great storytelling device to build on top of it. Of course, it has to be matched with strong visual thinking and also good image curation. The overall animation style is also super fluid and engaging, even fun to watch!

60 days of references is a serious commitment. Are you already noticing patterns in what you're drawn to, or is day 6 still too early to tell?

Two directions. One product. Which one would you choose? 👀

I created these 3D model for a Heylo supplement product, while exploring two different ways to present the same product. For Image A, Minimal background, controlled lighting, strong focus on the packaging.

For Image B, I Added depth, atmosphere and visual context to make the product feel more like a campaign shot.

The buyer ended up going with A.

But I'm curious...

Which direction would you choose for a supplement brand?

A or B? 👇

Definitely B! The translucent packaging revealing the capsules gives it a much more premium, cinematic depth. While A is great for basic e-commerce, B feels like a high-end brand campaign shot